Senior Marketing Strategist
1 week ago
About Volody
We're a pioneering AI-powered Contract LifeCycle Management Software company based in Mumbai, trusted by enterprises worldwide. Our solution empowers businesses and legal professionals to digitize and automate their contract management processes efficiently.
Job Summary
This is a full-time on-site role for a Senior Marketing Strategist at Volody in Mumbai. The ideal candidate will oversee and implement strategies to generate new business leads, nurture leads through the sales funnel, analyze data to optimize lead generation campaigns, and collaborate with the sales and marketing teams to drive growth.
Key Responsibilities:
- Strategic Planning: Develop comprehensive marketing plans and strategies to achieve business objectives, including market research, competitive analysis, and identifying target audiences.
- Digital Marketing: Create, implement, and oversee all digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
- Lead Generation: Work with the sales and product team to create lead generation strategies and campaigns. Nurture a pipeline of qualified leads through various marketing channels.
- Market Analysis: Analyze market trends and competitor activities to identify opportunities and threats.
- Content Creation: Oversee the creation of marketing materials, including brochures, presentations, case studies, and blog posts.
- Event Management: Coordinate and manage events, webinars, podcasts, digital content, etc.
- Performance Monitoring: Monitor and report on the effectiveness of marketing campaigns, using data to drive continuous improvement.
Requirements
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience: Minimum of 3 years of experience in marketing in a SaaS company.
- Skills: Strong understanding of digital marketing tools and techniques. Excellent written and verbal communication skills. Ability to analyze data and make data-driven decisions. Creative thinker with a passion for innovation and continuous improvement.
- Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and analytics platforms.
Compensation
We offer a competitive salary of approximately $80,000 - $110,000 per annum, depending on experience, plus benefits and performance-based incentives.
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