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Content Strategist

1 month ago

India HDFC securities Full time
Marketing Content Manager

HDFC Securities is a leading financial services firm specializing in brokerage services.

We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.

This role involves contributing to elevate brand recognition and market presence for the brand and HDFC SKY in particular.

Key Responsibilities:
  • Campaign Content Creation:
    • Collaborate with the creative team to develop innovative content for marketing campaigns that resonate with our target audience.
    • Lead the conceptualization and execution of content strategies that align with the company's brand, objectives, and customer needs.
  • Email Marketing:
    • Design and implement effective email marketing strategies for new client acquisition, activation, and engagement.
    • Craft engaging and persuasive email content that increases open rates and conversions.
    • Continuously test and optimize email campaigns to ensure maximum effectiveness.
  • Performance Marketing Content:
    • Develop high-performing content tailored for performance marketing campaigns across various digital platforms.
    • Work closely with the marketing team to create and refine copy that meets specific advertising goals and KPIs.
  • Video Production and Scriptwriting:
    • Write compelling scripts for video content, including product launches and promotional campaigns, that clearly communicate product features and brand value.
    • Coordinate with videographers, directors, and other stakeholders to ensure the production aligns with the envisioned concept.
  • Campaign Analysis and Optimization:
    • Regularly analyze the performance of marketing campaigns using key metrics to assess their success.
    • Utilize data-driven insights to optimize content, enhance campaign strategies, and improve overall marketing effectiveness.
    • Report on campaign results and provide actionable recommendations for future marketing initiatives.
  • Lead Generation through CRM Activities:
    • Implement and manage CRM strategies across multiple channels including email, SMS, and WhatsApp to generate leads and drive customer engagement.
    • Develop targeted content and messaging strategies that effectively reach and convert potential customers.
  • Product Collateral Development:
    • Build and maintain a suite of product collaterals, including brochures, data sheets, and case studies that support sales and marketing efforts.
    • Ensure all collateral is up-to-date, brand compliant, and effectively communicates product benefits and features.
Benefits:
  • A competitive salary: ₹1,200,000 per annum (based on industry standards and location), inclusive of allowances.
  • A dynamic and collaborative work environment.