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Lead Marketing Strategist

1 month ago

India keeK Marketing Full time

About the Role

We are seeking a seasoned Lead Marketing Strategist to join our team at keeK Marketing. This is an exceptional opportunity to leverage your expertise in marketing strategy, team leadership, and campaign execution to drive business growth and client satisfaction.

Responsibilities

  • Creative Strategy Development: Collaborate with cross-functional teams to design and implement impactful marketing strategies that align with client goals and market trends. Oversee the ideation process, ensuring campaigns are innovative and effectively communicate the brand's message to the target audience.
  • Team Leadership and Mentorship: Mentor and lead a team of marketing professionals, setting clear goals, providing feedback, and ensuring alignment with agency objectives. Foster a culture of innovation, collaboration, and continuous learning.
  • Project Management and Coordination: Oversee project timelines, budgets, and deliverables to ensure seamless execution and consistently high-quality outputs. Coordinate with teams to maintain alignment, mitigate risks, and ensure all projects are delivered on time.
  • Performance Analysis and Reporting: Monitor and evaluate key account metrics to measure campaign effectiveness and identify opportunities for improvement. Prepare and present detailed reports and actionable insights to clients and internal stakeholders, ensuring transparency and data-driven decision-making to enhance overall performance and drive measurable outcomes.
  • Integrated Channel Understanding: Develop comprehensive knowledge of integrated marketing channels, including digital, Below-The-Line (BTL), and Above-The-Line (ATL) strategies. Ensure campaigns are cohesive and impactful, seamlessly blending traditional and modern marketing approaches to maximize reach and engagement.
  • Stakeholder Management and Communication: Build and maintain strong relationships with clients, vendors, and internal teams, acting as the bridge between stakeholders. Ensure their expectations are met while aligning deliverables with the company's capabilities. Provide clear communication, set realistic expectations, and foster a collaborative environment to drive mutual success.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field from a reputable institution.
  • At least 4 years of experience across multiple channels, preferably in a marketing agency setting.
  • Proven track record of managing teams and leading cross-functional projects.
  • Exceptional communication and presentation skills.
  • Strong strategic thinking with an analytical mindset.
  • Ability to build strong client relationships and drive results.

What We Offer

  • A competitive salary of ₹8-10 LPA, with opportunities for performance bonuses.
  • A chance to work on diverse and innovative projects.
  • Opportunities for professional growth and development.
  • A collaborative and supportive team culture.
  • Health benefits to ensure your well-being.