Strategic Growth Director
2 weeks ago
Achieve consistent month-on-month revenue stability, strengthen customer retention to minimize churn, and drive annual growth from both existing and new customers, scaling the brand's app revenue beyond 15 Cr/month sustainably.
Scope of Work- Customer Retention & Churn Reduction:
- Perform cohort analysis to identify churn patterns and at-risk segments.
- Leverage RFM (Recency, Frequency, Monetary) segmentation to tailor retention efforts.
- Build personalized retention workflows (push notifications, SMS, emails) for win-back campaigns, upselling and cross-selling relevant products to active users.
- Data Analysis & Insights:
- Analyze data to inform customer retention and acquisition strategies.
- Develop and maintain performance dashboards tracking revenue metrics, churn, and retention performance.
- Revenue Growth from Existing Customers:
- Enhance AOV (Average Order Value) through easy-to-apply hacks like combo packs to frequently bought items at check-out.
- Scale app-exclusive subscriptions for essentials with custom delivery preferences including long-term subscriptions.
- New Customer Acquisition & Growth:
- Utilize paid campaigns (Google Ads, Meta, and programmatic ads) for geographies with high dairy consumption, specifically in existing markets/states of Karnataka, TN, and Telangana.
- Implement dynamic customer journeys based on app behavior (e.g., first purchase, high-frequency users).
- Masters in Business Administration from a reputed college into Marketing or Data Analytics, or a related field.
- 10+ years of experience working as a Growth Marketing Specialist.
- Expertise in cohort analysis, RFM segmentation, and deriving actionable insights.
- Strong command over Google Ads, Meta Ads, and hyper-targeted campaigns.
- Knowledge of marketing automation tools, churn prediction, and real-time performance tracking.
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