Marketing Growth Manager
2 weeks ago
About Playdawn:
Playdawn is a gaming company that aims to create a unique invest and operate model in the gaming sector. Our team of global experts will scale gaming studios under a single platform using synergies of audiences, streamlining data-driven live operations, access to a high-quality talent pool, collaboration with industry veterans, and development tools and data analytics to improve user acquisition and retention.
Role: Manager Marketing & Growth
Location: Remote
Work Mode: Remote
Summary:
The Manager will spearhead marketing efforts for a studio focusing on mobile games, responsible for crafting and executing innovative strategies to engage users across various media platforms. With a strong background in mobile game marketing and a keen understanding of market dynamics, this role requires skills to guide marketing and user acquisition towards achieving company objectives. The ideal candidate will possess expertise in digital advertising, user engagement, and analytics alongside a passion for gaming culture.
Key Responsibilities:
- Strategic Marketing & User Acquisition: Develop and implement global strategies for user acquisition, market analysis, and budget management.
- KPIs & Campaign Management: Set and monitor KPIs to optimize user engagement, downloads, and retention.
- Digital & Creative Campaigns: Lead digital marketing and creative content initiatives to drive user interest and downloads.
- Innovative Techniques & Analytics: Use machine learning and analytics to enhance marketing tactics and boost Lifetime Value (LTV).
- Market Analysis and Trends: Leverage market trends for strategic decision-making.
- Operational Leadership: Integrate marketing with business, product, and operational strategies for cohesive growth.
- Continuous Improvement: Refine strategies based on performance data for sustainable growth and competitive positioning.
- ASO & Market Visibility: Improve game visibility through App Store Optimization (ASO) and keep abreast of mobile gaming trends.
Qualifications:
- Minimum 5 years of mobile marketing experience for iOS and Android platforms.
- At least 2 years of experience running UA campaigns for casual games in the Tier 1 markets & worldwide.
- Strong knowledge and know-how in creative strategy for casual mobile games.
- Proficiency in executing successful campaigns on Meta, Google Ads, TikTok, ASA, and other leading platforms.
- Proficient in analyzing mobile game products to drive user engagement and retention and informed data-driven marketing strategies for optimal results.
Desirable but not required:
- Masters degree in Marketing, Business Administration, or a related field.
- Additional certifications in digital marketing or game development.
- Experience with machine learning applications in marketing.
- Proficiency in languages other than English to facilitate international marketing efforts.
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