Growth Marketing Strategist
4 weeks ago
About the Role
We are seeking a talented Growth Marketing Strategist to join our team at PayU. As a key member of our marketing team, you will be responsible for developing and executing growth marketing strategies that drive customer acquisition and retention.
Key Responsibilities:
- Plan and execute all marketing activities, including GTM, creative strategy, digital marketing, cross-sell, and conversion funnel optimization.
- Develop and implement full-year marketing plans for our product lines, including new marketing initiatives to drive growth.
- Design campaigns based on customer insights from market research and customer data.
- Research new growth avenues and develop creative solutions to drive rapid growth.
- Establish and manage key marketing partnerships to reach customers at scale.
- Display financial acumen in managing spends, CAC, and ROI.
- Manage key stakeholder relationships to drive collaboration with cross-functional teams.
Requirements:
- 5+ years of experience in marketing and growth.
- Strong judgment, intuition, and customer empathy to identify winning marketing ideas.
- Understanding of the India media and digital market.
- Highly innovative and out-of-the-box thinking.
- Experience with Growth Marketing at a B2C fintech product start-up preferred.
- Strong understanding of customer insights and analytics to drive input-based marketing initiatives.
What We Offer:
- A positive and dynamic work environment.
- A constantly evolving space that encourages innovation and growth.
- An inclusive environment that values diverse perspectives and ideas.
- Access to cutting-edge training and development opportunities.
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