Growth Marketing Manager
7 days ago
User Acquisition Marketing Role
Zynga is seeking a skilled User Acquisition Marketing Specialist to join our team. This individual will focus on planning and executing large-scale advertising campaigns to acquire players for our growing mobile games portfolio.
About the Role
This is an analytical and business-savvy position that requires a blend of creativity and metrics-driven approach to problem solving.
Key Responsibilities
- Create and manage new user acquisition and retargeting campaigns on paid social and ad network platforms.
- Plan and execute optimization efforts to maximize returns and scale products.
- Conduct industry research and present actionable findings.
- Identify opportunities for automation and process improvements.
- Support the creative direction of our advertising asset needs.
Requirements
- 2-4 years of experience managing mobile growth marketing campaigns.
- Experience managing marketing campaigns with Facebook, Google, Apple, and other ad networks and DSPs.
- Blend of creativity and metrics-driven approach to problem solving.
- Experience managing seven-figure marketing budgets.
- Passion for mobile games.
- Strong analytical and reporting skills.
- Collaborative personality that thrives in a fast-paced environment.
About Zynga
Zynga is a leading developer of social games and a pioneer in the gaming industry. We are committed to creating innovative and engaging games that entertain and connect players worldwide.
How to Apply
If you are passionate about mobile gaming and have a strong background in user acquisition marketing, please submit your application for this exciting opportunity.
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