Growth Marketing Specialist
3 weeks ago
About the Role
- Growth Marketing Lead
- Responsibilities:
- 1. Plan and execute all marketing activities: GTM, creative strategy, digital marketing, cross-sell, conversion funnel optimization, etc.
- 2. Strategize on full year planning for product lines with new marketing initiatives to drive growth via customer acquisition and retention.
- 3. Design campaigns based on customer insights from market research and transactional profiles.
- 4. Research new growth avenues and develop creative solutions to drive rapid growth.
- 5. Establish and manage key marketing partnerships to reach customers at scale.
- 6. Display financial acumen in managing spends, CAC, and ROI.
- Requirements:
- 5+ years of experience in marketing and growth.
- Strong judgment, intuition, and customer empathy to identify winning marketing ideas.
- Understanding of the India media and digital market.
- Highly innovative and out-of-the-box thinking.
- Experience with Growth Marketing at a B2C fintech product start-up preferred.
- Strong understanding of customer insights and analytics.
What We Offer:
- A positive and collaborative workplace.
- A dynamic and constantly evolving space.
- An inclusive environment that ensures diverse voices are heard.
- Access to training courses and opportunities for growth and development.
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