Growth Marketing Specialist

3 weeks ago


Bengaluru, Karnataka, India PayU Full time

About the Role

  • Growth Marketing Lead
  • Responsibilities:
  • 1. Plan and execute all marketing activities: GTM, creative strategy, digital marketing, cross-sell, conversion funnel optimization, etc.
  • 2. Strategize on full year planning for product lines with new marketing initiatives to drive growth via customer acquisition and retention.
  • 3. Design campaigns based on customer insights from market research and transactional profiles.
  • 4. Research new growth avenues and develop creative solutions to drive rapid growth.
  • 5. Establish and manage key marketing partnerships to reach customers at scale.
  • 6. Display financial acumen in managing spends, CAC, and ROI.
  • Requirements:
  • 5+ years of experience in marketing and growth.
  • Strong judgment, intuition, and customer empathy to identify winning marketing ideas.
  • Understanding of the India media and digital market.
  • Highly innovative and out-of-the-box thinking.
  • Experience with Growth Marketing at a B2C fintech product start-up preferred.
  • Strong understanding of customer insights and analytics.

What We Offer:

  • A positive and collaborative workplace.
  • A dynamic and constantly evolving space.
  • An inclusive environment that ensures diverse voices are heard.
  • Access to training courses and opportunities for growth and development.


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