Digital Campaign Manager

4 days ago

Amritsar, Punjab, India beBeePerformance Full time ₹ 60,00,000 - ₹ 1,20,00,000

Key Job Responsibilities:

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Drive Business Success

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As a highly motivated and skilled Performance Marketer, you will lead and manage end-to-end paid advertising campaigns across major platforms, including Google AdWords and Meta Ads. You will develop creative and effective ad strategies utilizing advanced techniques like SKAG and sophisticated audience targeting.

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Collaborate closely with clients to thoroughly understand their business objectives and translate them into actionable, high-performing ad campaigns. Continuously research and ideate novel approaches and strategies to significantly enhance campaign performance and maximize ROI.

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Proactively monitor campaign metrics and optimize campaigns based on data-driven insights to achieve maximum effectiveness. Conduct rigorous A/B testing for ads and landing pages, ensuring all creative solutions are supported by data.

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Stay comprehensively updated on the latest industry trends, tools, and innovations in digital marketing to apply cutting-edge techniques. Present clear and concise campaign performance reports to clients, offering strategic recommendations for future improvements.

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Oversee critical aspects of campaign setup, including keyword research, competitive analysis, and audience segmentation. Mentor junior team members, providing valuable guidance on campaign management best practices and industry insights.

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Required Skills and Qualifications:

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  • Excellent English communication skills (both written and verbal).
  • Proven expertise in Google AdWords.
  • Strong comprehension skills for understanding client needs and complex data.
  • Proficiency in Meta Ads.
  • Ability to derive actionable, data-driven insights from campaign performance.
  • A proactive approach to industry trend tracking.
  • Expertise in campaign monitoring and optimization.
  • Exceptional client communication and relationship-building abilities.
  • Proficiency in campaign setup and execution.
  • Strong capabilities in ideation & creative collaboration.
  • Adeptness at performance reporting and analysis.
  • Confident presentation skills for client meetings.
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Educational Qualification:

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  • Bachelor's degree in Marketing, Business, or a related field.
  • MBA (Master of Business Administration) is a plus.
  • Google AdWords Certification (preferred).
  • Relevant courses or certifications in digital marketing (optional).
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