Digital Marketing Specialist

7 days ago


Tirupati, Andhra Pradesh, India YourTribe Full time
Job Description

YourTribe is seeking a highly skilled Digital Marketing Specialist to join our team.

About the Role

We are looking for an SEO expert to lead our search engine optimization efforts and drive organic growth.

Responsibilities
  • Keyword Research: Conduct thorough keyword research to identify relevant topics and high-traffic keywords for our industry.
  • On-Page Optimization: Optimize website content, meta tags, headings, images, and all on-page factors to improve page rankings.
  • Off-Page Analysis: Create and Implement an off-page strategy and backlink analysis based on in-depth research and analysis.
  • Technical SEO: Perform website audits to identify technical SEO issues and collaborate with the development team to implement necessary fixes. Monitor and report site health weekly.
  • Content Optimization: Review and optimize existing content for SEO and work with content creators to ensure new content is search engine-friendly and align with user intent.
  • Link-Building Implementation: Develop and execute link-building strategies to acquire high-quality backlinks and improve domain authority.
  • Competitive Analysis: Monitor and analyze competitors' SEO strategies to identify opportunities and threats.
  • Reporting and Analytics: Measure Results and Generate regular SEO performance reports using tools like Google Analytics4, Google Search Console, Looker Studio, Big Query, and other SEO software, and provide insights and recommendations based on data.
  • Mobile SEO: Ensure the website is mobile-friendly and optimized for mobile search.
  • Algorithm Updates: Stay up-to-date with search engine algorithm changes and adapt strategies accordingly. And recommend changes to website content and other factors to improve rankings.
  • Problem-solving capabilities: Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.


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