Content Marketing Specialist

1 week ago


Tirupati, Andhra Pradesh, India Emeritus Full time

About Emeritus:

Emeritus is a leading ed-tech company that aims to make high-quality education accessible and affordable worldwide. By collaborating with top-tier universities, it offers short courses, degree programs, professional certificates, and senior executive programs. These programs help individuals learn new skills, transform their lives, companies, and organizations.

Educating more than 250,000 individuals across 80+ countries, Emeritus has become a valuable resource for those seeking knowledge and skill development. Founded in 2015, the company has expanded its reach globally, with offices in various cities. Its recent funding round valued it at $3.2 billion, backed by prominent investors.

The role involves working with cross-functional teams to create and execute effective CRM email campaigns. This includes content creation, technical setup, testing, and launch. The individual will be responsible for managing content files, coordinating with stakeholders, and ensuring quality standards.

Job Description:

We are seeking an experienced Content Marketing Specialist to join our team. As a key member of our growth team, you will be responsible for creating and executing effective CRM email campaigns. Your primary focus will be on content creation, technical setup, testing, and launch.

Campaign Execution & Coordination

  • Work in partnership with the growth team, HTML team, and creative team to create content and meet objectives for all CRM campaigns.
  • Execute email campaigns with a heavy emphasis on content quality, testing protocol, and technical execution.
  • Coordinate email campaign execution from set up to launch with various stakeholders, including email execution, program marketing, and growth marketing.

Content Management & Quality Assurance

  • Manage content files with the HTML team, including process management, version control, and quality management.
  • Ideate and create email campaigns and experiments with dynamic content along with SMS and WhatsApp.
  • Perform QA on technical/automation collaterals, including rendering across browsers, ESPs, and devices.

Process Improvement & Standardization

  • Maintain consistent and standardized SOPs across lines of business and work proactively with teammates to improve processes and work methods for greater efficiency.

The ideal candidate will have a Bachelor's degree in marketing, engineering, business, or a related field and at least 4 years of experience in content marketing for consumer brands. You should have experience with marketing automation and CRM tools, strong project management skills, and excellent written and verbal communication skills.

The estimated salary for this position is around $100,000 per year, considering the location and industry standards. However, please note that the actual salary may vary based on factors like experience and performance.



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