Cross-Sell Strategy Head
3 weeks ago
Job Title: Cross-Sell Strategy Head
Company: KreditBee
Job Type: Full-time
Location: Bangalore
About Us: KreditBee is a leading fintech company that provides innovative financial solutions to customers. We are seeking a highly skilled Cross-Sell Strategy Head to join our team.
Job Description:
Key Responsibilities:
- Develop and lead the implementation of a comprehensive cross-sell strategy that aligns with the company's overall sales and revenue goals.
- Identify key products and services suitable for cross-selling and create targeted initiatives to promote them.
- Analyze market trends, customer behavior, and competitor strategies to inform the cross-sell approach.
- Develop effective cross-sell programs and create unique value propositions tailored to diverse customer segments.
Requirements:
- Education: Engineering degree from IIT/NIT plus MBA from top IIMs.
- Experience:
- Minimum of 7-10 years of experience in sales, marketing, or business development with a focus on cross-selling, upselling, or customer lifecycle management.
- Extensive experience in customer segmentation and data-driven marketing.
- Prior experience in banks, fintechs, or NBFCs managing analytics or cross-sell functions.
- Skills:
- Strong data analytics skills with the ability to translate data into actionable insights.
- Understanding of loan products such as Digital Personal Loans, Insurance, 2W Auto Loans, Housing Loans, Loan Against Property (LAP), etc.
- Proficiency in customer relationship management (CRM) systems and marketing automation tools.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for career growth and professional development.
- Collaborative and dynamic work environment.
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