Head of Marketing and Strategy

6 days ago

Bengaluru, Karnataka, India Absyz Software Consulting Private Limited Full time

Job Title: Head of Marketing and Strategy

Tier Department: Marketing

Location: Hyderabad/Bangalore

Job Description:

We are seeking a dynamic and experienced Marketing Manager to join our organization. The Marketing Manager will be responsible for developing and executing marketing strategies to drive brand awareness, generate leads, and support the overall growth objectives of the company.

The ideal candidate should have a strong background in B2B marketing, with specific experience in the IT and Salesforce ecosystem.

Key Responsibilities:

1. Marketing Strategy Development:

Develop and implement comprehensive marketing strategies that align with the company's business goals.

Conduct market research to identify industry trends, customer needs, and competitive landscape.

2. Campaign Management:

Plan and execute multi-channel marketing campaigns, including digital marketing, email marketing, content marketing, social media, and events.

Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize results.

3. Content Creation and Management:

Collaborate with internal teams and external agencies to create compelling content, such as whitepapers, case studies, blog posts, and social media updates.

Ensure all content is consistent with brand messaging and meets high-quality standards.

4. Lead Generation and Nurturing:

Develop and implement lead generation strategies to attract MQLs and convert qualified leads.

Manage lead nurturing programs to move prospects through the sales funnel.

5. Sales Support:

Work closely with the sales team to develop marketing materials and sales enablement tools.

Provide insights and support for sales presentations and proposals.

6. Event Management:

Plan and coordinate company participation in industry events, trade shows, webinars, and other marketing events.

Manage event logistics, including booth setup, promotional materials, and lead follow-up.

7. Digital Marketing:

Oversee the company's digital marketing efforts, including SEO, SEM, PPC, and social media advertising.

Manage the company website, ensuring it is up-to-date, user-friendly, and optimized for search engines.

8. Analytics and Reporting:

Track, measure, and report on the effectiveness of marketing initiatives using analytics tools.

Provide regular reports to senior management on campaign performance, ROI, and key metrics.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.

MBA from Tier 1 or Tier 2 college preferred.

5+ years of experience in B2B marketing, preferably within the IT or Salesforce ecosystem.

Proven track record of developing and executing successful marketing strategies and campaigns.

Strong understanding of digital marketing channels and tools.

Excellent written and verbal communication skills.

Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

Analytical mindset with the ability to interpret data and make informed decisions.

Strong project management and organizational skills.

Familiarity with the latest trends and best practices in digital marketing.

Experience with graphic design tools (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).

What We Offer:

Competitive salary and benefits package.

Flexibility to execute.

Hybrid option for work.

Opportunities for professional growth and development.

A collaborative and innovative work environment.

About ABSYZ:

ABSYZ Software Consulting Pvt Ltd is a majority-owned subsidiary of Youngsoft Inc, Michigan. Started in 2011, ABSYZ became a Platinum Consulting Partner with Salesforce in 2019 and was acquired by Youngsoft Inc in the same year. A niche team of 250+ strong Salesforce, Digital Mobility and UI/UX consultants spread across the world for digital transformation requirements. As a Salesforce boutique partner and system integration, ABSYZ caters to a wide range of solutions from Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics, Integrations and Custom App Development. A separate mobile application, UI/UX and the digital team augments these services. A CMMI level 3 company.

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