Market Expansion Specialist

23 hours ago

Thrissur, Kerala, India beBeeGrowth Full time US$ 1,00,000 - US$ 1,20,000
Market Expansion Specialist

We're a cutting-edge scale-up developing innovative SaaS tools. As we prepare for launch, we're seeking a strategic Market Expansion Manager who can drive our products to market with impact.

Role Overview

The successful candidate will own and execute the strategy to launch our SaaS products successfully. This involves collaborating across product, marketing, sales, and customer success teams to drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Key Responsibilities
  • Market Analysis & Customer Insights: Conduct in-depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging: Define positioning, value propositions, and messaging frameworks that resonate with ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning: Develop and own a robust market expansion roadmap, detailing timelines, launches, stakeholders, and KPIs.
  • Cross-Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize market expansion effectiveness.
  • Customer & Competitive Intelligence: Continuously gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.
What You Bring
  • 3+ years of experience in market expansion, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of market expansion frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.
Why Join Us
  • Play a pivotal role in shaping the successful launch of innovative SaaS tools.
  • Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • Collaborate with a passionate team committed to creativity, excellence, and impact.

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