Drive Digital Growth

2 weeks ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,00,000
Social Media Marketing Lead

We are seeking an experienced Social Media Marketing Lead to own our social media presence across a portfolio of brands. The ideal candidate has a background in managing multiple brand voices and stakeholder expectations.

About the Role:

  • Develop comprehensive social media strategies for 3-4 distinct brands, tailored to each brand's unique identity and audience.
  • Plan, schedule, and oversee content calendars across multiple platforms (e.g., LinkedIn, Instagram, Twitter, Facebook), ensuring consistent and engaging content flow.
  • Act as primary point of contact for internal brand leaders, communicating strategies, providing regular performance updates, and managing feedback effectively.
  • Monitor, track, and analyze key social media metrics (engagement, reach, conversions), delivering clear, insightful reports to stakeholders to demonstrate ROI and inform future strategy.
  • Oversee community engagement, ensuring timely and professional responses that foster a positive brand image and build loyal audiences.
  • Plan and execute paid and organic social media campaigns from conception to completion, aligning with broader marketing objectives.

Requirements:

  • 3-5 years of social media management experience, preferably in a digital or advertising agency.
  • Proven success in simultaneously managing social media for multiple clients or brands with different voices and objectives.
  • Exceptional communication and presentation skills, with ability to manage expectations and report results to senior stakeholders.
  • Deep knowledge of major social media platforms and their respective best practices for business.
  • Proficient with social media analytics tools (e.g., native platform analytics, Sprout Social, Hootsuite) and able to translate data into actionable insights.
  • Meticulously organized, with ability to prioritize tasks and manage multiple streams of work in a fast-paced environment.

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