Digital Business Growth Specialist
2 weeks ago
Our vision at IndusInd is to revolutionize banking by building customer-centric products with human-centered design principles. We aim to drive growth through innovative products and propositions that solve latent customer needs.
We are seeking a Growth Manager to join our Digital Business Unit, responsible for driving the adoption and engagement of our mobile app across customer segments. The successful candidate will be an important part of our Digital Banking team, responsible for crafting and executing strategies around new customer acquisition, driving customer value, and shaping the digital business of the bank.
Job Responsibilities:
The Growth Manager will work closely with cross-functional teams to design targeted campaigns based on customer personas and develop targeted digital outreach. They will use data analytics and segmentation to inform marketing strategies and conduct A/B testing to validate hypotheses and optimize user journeys.
The Growth Manager will also own the end-to-end measurement framework for growth experiments, ensuring data accuracy and impact assessment. They will build dashboards and reports to track KPIs, campaign performance, and growth experiments.
Key responsibilities include:
- Driving traffic on bank channels to increase conversion from target bases
- Analysing user journeys to identify improvement areas
- Working closely with product, analytics, and digital marketing teams
- Using data analytics and segmentation to inform marketing strategies
- Conducting A/B testing to validate hypotheses and optimize user journeys
Requirements:
The ideal candidate will have 2-6 years of relevant experience in growth/product marketing for a digital business/apps. They must have a customer-centric mindset and eye for detail, as well as prior experience working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.
They should also have hands-on experience with data extracting and interpretation tools like SQL, Power BI, and prior experience of executing D2C campaigns and content strategy. Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
What We Offer:
As a valued member of our team, you will have the opportunity to work on exciting projects, collaborate with talented individuals, and grow your career in a dynamic and supportive environment. You will receive comprehensive training and support to help you succeed in your role.
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