Drive Digital Growth

5 hours ago

Pune, Maharashtra, India beBeePerformance Full time ₹ 7,50,000 - ₹ 15,00,000
Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist to lead paid media campaigns across various digital platforms. The ideal candidate will have expertise in driving ROI-focused campaigns, optimizing ad spends, and scaling performance marketing channels.

Key Responsibilities
  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide regular performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets, forecast spends, and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.
Required Skills and Qualifications
  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
  • Proficiency in campaign optimization and conversion tracking.
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.
Preferred Qualifications
  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.
  • Familiarity with programmatic ads and marketing automation tools.
Benefits and Growth Opportunities

As a Performance Marketing Specialist, you will have opportunities to work with a variety of brands, develop your skills in digital marketing, and contribute to the growth of our company.

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