Digital Growth Leader

2 days ago


Pune, Maharashtra, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Summary

We are seeking a seasoned Performance Marketing Strategist to spearhead our digital marketing initiatives, driving growth and revenue through innovative campaigns and data-driven insights.

Key Responsibilities:
  • Develop comprehensive performance marketing plans across digital channels, leveraging Google, Meta, TikTok, and Programmatic platforms.
  • Manage budget allocation, forecasting, and performance reporting for strategic leadership insights.
  • Create frameworks for continuous testing and optimization, from ad creatives to conversion funnels.
  • Collaborate with cross-functional teams to align campaigns with business objectives.
  • Implement data-driven methodologies for attribution, incrementality, and lifetime value optimization.
  • Lead and develop a team of performance marketers, fostering innovation and accountability.
Requirements:
  • 7+ years of experience in performance marketing, with a proven track record of scaling campaigns.
  • Deep expertise in multi-channel paid media and advanced analytics tools, such as GA4, Looker Studio, Tableau, and Power BI.
  • Strong knowledge of CRO, attribution modeling, and growth experimentation.
  • Demonstrated leadership skills with the ability to guide teams and influence stakeholders.
  • A growth mindset, combining strategic vision with hands-on problem-solving.


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