Head of Digital Growth

4 hours ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 25,00,000 - ₹ 40,00,000

Attracting and retaining customers is crucial to our growth. We are seeking a Head of Marketing to lead our customer acquisition and engagement strategies for both consumer-to-consumer and business-to-business segments. The ideal candidate will have experience in digital marketing, analytical skills, and the ability to drive sustainable growth.

About the Role:

  • Campaign Planning: Plan, execute, and optimize marketing campaigns to acquire individuals and businesses across multiple geographies with minimal costs per acquisition.
  • Digital Marketing Strategies: Develop and implement digital marketing strategies, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, referral programs, and content marketing to attract and retain customers.
  • Data Analysis: Utilize data-driven approaches to analyze market trends, customer behaviors, and campaign performance to optimize marketing efforts.
  • Search Engine Optimization: Increase organic acquisitions through a focused SEO strategy, maximizing keyword research, on-page, and off-page optimization to reduce bounce rates.
  • Paid Acquisition Channels: Drive efficiency on all paid acquisition channels by tracking cost per acquisition, downstream behavior, such as revenue and margin, to ensure a significant return on investment.
  • Growth Hacking Techniques: Implement and manage A/B testing, conversion rate optimization, and other growth hacking techniques to improve marketing performance.
  • Customer Segmentation: Create and manage customer segmentation strategies to deliver personalized marketing messages and improve customer lifecycle management.
  • Social Media Presence: Design, build, and maintain our social media presence and affiliate marketing efforts.
  • KPI Monitoring: Monitor and report on key performance metrics, providing actionable insights and recommendations to senior management.
  • Collaboration: Collaborate with internal teams to create landing pages and optimize user experience.
  • Analytical Evaluation: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Job Requirements:

  • Qualifications: Bachelor's degree in marketing, business, or a related field; an MBA from a premier institution is preferred.
  • Experience: 5-10 years of experience in digital marketing, preferably within the banking industry.
  • Proven Track Record: Proven track record of successfully driving customer acquisition and engagement campaigns.
  • Digital Marketing Skills: Strong understanding of digital marketing channels and tools, including Google Analytics, Google Ads, Facebook/Meta, LinkedIn, Programmatic, and similar platforms.
  • Analytical Skills: Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Growth Hacking Methods: Experience with A/B testing, CRO, and other growth hacking methodologies.

Desirable Skills:

  • Fintech Knowledge: Knowledge of fintech trends, regulations, and market dynamics is highly desirable.
  • Up-to-date Trends: Up to date with the latest trends and best practices in online marketing.

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