Assistant Director
1 week ago
About the Position
Industrybuying is looking for an Assistant Director - Customer Experience to lead our CRM and marketing efforts. This role will focus on developing and executing strategic marketing initiatives to drive customer retention, loyalty, and revenue.
Key Responsibilities
- Develop and execute CRM campaigns to drive customer retention, loyalty, and revenue through email, SMS, WhatsApp, and push notifications.
- Identify and segment customer needs to optimize journeys and deliver impactful experiences across the sales funnel and post-purchase phases.
- Collaborate with cross-functional teams to maintain consistent messaging and enhance the overall customer experience.
- Track and analyze key CRM metrics such as retention %, open rates, CTR, conversion rates, and customer lifetime value to refine strategies.
- Manage and optimize loyalty programs, utilizing A/B tests to continuously enhance campaign quality and effectiveness.
- Utilize customer feedback to shape and refine CRM strategies for improved engagement and retention.
- Create and manage events within CleverTap to support targeted and personalized campaign execution.
- Earn an estimated salary of $65,000 - $90,000 per year, depending on experience.
Requirements
- Bachelor's degree from a Tier I-II institution with strong academics.
- Skilled in email, push, WhatsApp, and SMS campaigns.
- Strong grasp of segmentation and targeting for personalized communication.
- Hands-on experience with CleverTap (preferred) or MoEngage.
- Analytical, problem-solving, flexible, and a hands-on self-starter in a fast-paced environment.
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