Customer Retention Director

24 hours ago

Tiruppur, Tamil Nadu, India beBeeRetention Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Customer Retention Lead

About the Position:

We're seeking an accomplished Customer Retention Lead to spearhead our CRM initiatives, driving business growth through effective customer engagement strategies.

Main Responsibilities:

  • Campaign Development: Plan and execute comprehensive CRM campaign calendars across product categories, ensuring seamless execution and timely completion.
  • Bespoke Tasks and Stakeholder Liaison: Manage daily tasks and collaborate with internal stakeholders to ensure smooth operations and achieve desired outcomes.
  • Customer Journey Optimization: Craft compelling customer journeys across lifecycle touchpoints, leveraging segmentation, personalization, and journey mapping techniques.
  • Team Synergy: Work closely with creative, category, product, and analytics teams to ensure aligned strategies and optimal results.
  • Dashboard Design and Reporting: Develop and maintain dashboards to track campaign performance, identifying areas for improvement and driving data-driven decisions.
  • Insights and Lessons Learned: Analyze campaign results, distill key findings, and apply learnings to enhance future strategies and drive business growth.
  • Vendor Oversight: Oversee relationships with CRM platform vendors, ensuring timely feature rollouts and resolving operational issues efficiently.

Key Qualifications:

  • Experience: 3–5 years of CRM or lifecycle marketing experience in consumer tech or e-commerce.
  • Segmentation and Personalization Expertise: Strong grasp of segmentation, personalization, and journey mapping concepts.
  • Analytical Mindset: Proven analytical skills, with experience in campaign reporting and A/B testing.
  • CRM and Attribution Tools Knowledge: Hands-on knowledge of CRM and attribution tools, including Clevertap, MoEngage, Branch, etc.
  • Communication and Stakeholder Management: Excellent communication and stakeholder management skills, with ability to thrive in a fast-paced environment.

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