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Strategic Customer Growth Specialist
2 weeks ago
We are seeking a seasoned Customer Retention Manager to spearhead our customer lifecycle management initiatives.
The ideal candidate will have expertise in designing and executing customer retention journeys, leveraging data-driven insights, creative campaigns, and automation to drive repeat purchase growth across digital channels.
Key Responsibilities:
- Develop and execute customer retention strategies across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
- Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
- Ensure consistent brand voice, empathy, and care in all CRM communications.
- Strengthen our Loyalty Program – driving sign-ups, redemptions, and customer delight.
- Develop VIP & Subscriber Programs to improve LTV.
- Partner with CX teams to ensure issue resolution translates into retention opportunities.
- Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention.
- Run A/B tests to optimize messaging, cadence, and offers.
- Build weekly dashboards and insights for leadership.
Required Skills and Qualifications:
- 3+ years of experience in Customer Retention Management or related field.
- Proven track record of driving repeat purchase growth through strategic CRM initiatives.
- Expertise in using data analytics tools to inform retention strategies.
Benefits:
Competitive salary and benefits package. Opportunity to work with a rapidly expanding e-commerce company. Collaborative and dynamic work environment.
Others:
Flexible work arrangements and professional development opportunities.