Sales Leader for Export Markets

5 days ago

Delhi, Delhi, India beBeeRegional Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Regional Sales Director

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We are seeking a seasoned sales professional to lead our regional sales efforts for export-ready, screen-free STEM toys made in India.

As Regional Sales Manager, you will be responsible for owning revenue and distribution for your region across distributors, modern trade, general trade, and schools.

Key responsibilities include:

  • Distributor development: Identify, appoint, and manage regional distributors; set targets, pricing, and trade terms.
  • Retail execution: Secure listings in modern trade & key independents; ensure planograms, visibility, and promotions.
  • Schools/B2B: Drive institutional sales (chains, premium schools, activity centers).
  • Forecast & CRM: Monthly/quarterly forecasting, funnel hygiene in CRM, beat plans, and secondary sales tracking.
  • Team build-out: Hire/coach ASMs/TSIs/promoters; run training and market work-withs.
  • Market intel: Report pricing, competition, FOS feedback, and activation ideas.

Success indicators:

  • Appoint 58 active distributors; close 5080 priority outlets; 100% top-10 city coverage in region within 090 days.
  • Achieve 90% of quarterly target; top-25 doors with visibility assets; school program launched in 3 cities by 6 months.
  • Run rate: Forecast accuracy 15%; secondary/primary ratio 0.8; CRM compliance

Requirements:

  • 5-10 years in FMCG/Toys/Stationery/Ed-toys; proven distributor & MT relationships in region.
  • Commercial skills: Strong P&L, pricing, trade schemes, collections, and compliance.
  • Execution skills: Hands-on market working, launches, demos, events; comfortable with weekend activations.
  • Language proficiency: English + key regional language(s) (e.g., Hindi).
  • Tools expertise: CRM/Excel/PowerPoint; driving license preferred.

Nice to have:

  • Prior Toy/STEM/educational category experience; school channel relationships; promoter team management.

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