
Senior Marketing Manager
3 days ago
Job Title: Senior Marketing Manager
">About the Role:
">We are seeking an experienced Senior Marketing Manager to lead our growth and retention marketing efforts. As a key member of our team, you will be responsible for developing and executing strategies that drive user and merchant growth across the entire lifecycle.
">The successful candidate will have a proven track record in growth/performance/lifecycle marketing, with experience across both B2C and B2B funnels. They will be proficient in tools like Google Analytics 4, AppsFlyer, HubSpot, MoEngage, VWO, and have a strong analytics and experimentation mindset.
">Key Responsibilities:
">- ">
- Plan and manage paid campaigns (Google, Meta, UAC, ASA)">
- Drive app installs, signups, merchant acquisition and engagement">
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn">
- Run A/B tests, segment users, and personalize communication">
- Track and optimize CAC, LTV, retention, CPA, ROAS">
- Own agency relationships and budgets with hands-on execution capability">
Requirements:
">- ">
- 8-10 years in growth/performance/lifecycle marketing">
- Experience across both B2C and B2B funnels">
- Proficient in tools like Google Analytics 4, AppsFlyer, HubSpot, MoEngage, VWO">
- Strong analytics and experimentation mindset">
- Fintech/app/payments background is a strong plus">
About Us:
">We are passionate about building marketing engines from scratch and obsessing over CAC:LTV. If you are excited about shaping the future of digital payments, please apply.
"]},-
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