Senior Marketing Strategist

4 days ago

Jamnagar, Gujarat, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,10,00,000

Job Title: Marketing Mix Analyst

Role Overview:

We are seeking a skilled and analytical marketing expert to lead our Market Mix Modelling initiatives. As a senior professional, you will spearhead projects that quantify the impact of marketing strategies on key performance indicators such as sales and ROI.

Key Responsibilities:

  • Manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform research and development to improve modelling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like R, Python, or VBA.

Required Skills and Qualifications:

  • Bachelor's degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. preferred).
  • Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.
  • Ability to work independently as well as in a team-oriented environment.

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