
Digital Marketing Strategist
3 days ago
We are seeking a highly skilled and experienced digital marketing strategist to manage high-performance marketing campaigns across platforms.
Key Responsibilities:- Design, implement, and optimize digital marketing strategies to drive maximum ROI and lead generation.
- Manage and allocate paid advertising budgets effectively to ensure campaign success.
- Develop and maintain comprehensive tracking and attribution systems to monitor campaign performance.
- Build and refine audience targeting strategies based on industry, company size, job title, and other relevant criteria.
- Collaborate with content and design teams to create impactful ad creatives and conversion-optimized landing pages.
- Conduct A/B testing on ad copy, visuals, landing pages, and call-to-action elements to improve performance continuously.
- Generate detailed campaign performance reports and provide actionable insights for stakeholders.
- Identify and explore emerging digital marketing opportunities tailored to the industrial sector.
- Stay updated with the latest digital marketing trends, algorithm changes, and best practices in lead generation.
- Partner with sales teams to evaluate lead quality and refine targeting strategies based on real-time feedback.
- Ensure alignment between digital marketing activities and broader marketing strategies and brand messaging.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 3 years of experience in digital marketing, particularly in B2B or industrial sectors.
- Proficient in Google Ads, LinkedIn Campaign Manager, Facebook Business Manager, and other digital ad platforms.
- Strong analytical skills and experience with tools such as Google Analytics, HubSpot, or similar CRM marketing platforms.
- Excellent understanding of conversion rate optimization (CRO), lead scoring, and campaign attribution models.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Strong communication and cross-functional collaboration skills.
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