Digital Marketing Strategist

7 days ago

Jamnagar, Gujarat, India beBeeProgrammatic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

We are seeking an experienced programmatic buyer to drive campaign performance and success in digital marketing. The ideal candidate will have a strong background in programmatic buying, incorporating DV360 for awareness and acquisition campaigns.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies for clients, optimizing reach, install, and conversion rates on DV360.
  • Manage app campaigns on DV360, ensuring seamless integration with App Analytics platforms and tracking mechanisms.
  • Collaborate with internal teams to implement ad tags, floodlight tags, and CM/DV360 tracking mechanisms to monitor campaign conversions and audience activity.
  • Oversee client account management responsibilities for display, TrueView, video, and search campaigns, structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  • Monitor daily and monthly account metrics, including budget caps, campaign pacing, lost bidding, impression share, and other key indicators to inform optimization strategies.
  • Work closely with creative design teams to develop innovative ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  • Communicate effectively with clients and stakeholders to ensure campaign achievements align with predefined goals.
  • Generate comprehensive reports at three stages of the campaign: before, during, and after campaign auditing, identifying gaps in existing structures and targeting.
  • Plan, execute, and manage programmatic campaigns to drive maximum ROI.
  • Stay up-to-date with industry trends and best practices in programmatic buying and digital marketing.

Essential Skills:

  • Programmatic Buying (Intermediate)
  • Digital Marketing
  • Marketing Strategy

Desirable Skills:

  • Google Campaign Manager (Intermediate)
  • Analytics

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