Driving Business Growth Across Fintech Products

1 day ago

Kollam, Kerala, India beBeeGrowth Full time ₹ 1,80,00,000 - ₹ 2,40,00,000
Growth Strategy Role

Drive business growth across fintech products by spearheading efforts to accelerate user acquisition, engagement, and retention.

This role is critical in defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments to maximize business impact.

Key Responsibilities:
  • Growth Strategy Development:
    • Develop holistic growth strategies for the OneScore portfolio covering various channels including mobile app, website, and monetization use cases.
  • Stakeholder Management:
    • Manage partnerships with major tech platforms to optimize growth campaigns, platform integrations, and new feature launches.
  • Experimentation & Innovation:
    • Design and scale experimentation frameworks to drive growth, leveraging emerging technologies and tools.
  • Cross-functional Collaboration:
    • Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies.
  • Leadership & Mentorship:
    • Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.
Qualifications and Skills:
  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • 6- 8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.

Prior experience with personal loan monetization, fintech products, and regulatory environments is desirable.

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