Manager of Multi-Channel Campaigns

2 days ago


Bhavnagar, Gujarat, India beBeeCampaign Full time ₹ 1,00,00,000 - ₹ 1,80,00,000
Job Title: Campaign Manager

Key Responsibilities:

  • Execute and manage campaigns across multiple channels (Email, SMS, Push, Direct Mail, In-App).
  • Design and deploy multi-channel campaigns including targeting, segmentation, and personalization.
  • Manage end-to-end campaign workflows ensuring proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting:
    • Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
    • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Personalization & Templates:
    • Configure personalization blocks, dynamic content, and message templates.
    • Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting:
    • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
    • Conduct A/B testing and provide insights for optimization.
  • Cross-Functional Collaboration:
    • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
    • Work with marketing stakeholders to translate business requirements into technical campaign setups.


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