Marketing Campaign Lead

5 days ago

Bhavnagar, Gujarat, India beBeeBrandManager Full time ₹ 8,00,000 - ₹ 20,00,000
About Role

The primary scope of this role would be to support brand building efforts on the various solution-area(s) under our portfolio of products.

Job responsibilities:

  • Market Understanding: The role requires understanding of the target group, their triggers and barriers; competitive landscape, etc.
  • New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc
  • Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc
  • Data Analytics: Actively driving measurement & learnings for various marketing initiatives
  • Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors
  • Offline Understanding: The role requires market visits to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
  • Other activities required: Support portfolio management, sales support, customer service, etc to drive product/therapy success.

Location: Bangalore

Requirements:

  • Bachelor's degree in Communication, business administration, or related field.
  • Exposure to handling business in Offline channel is mandatory.
  • 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
  • Highly motivated & Self-driven, enthusiastic team player.
  • Ability to manage multiple projects simultaneously.
  • Passionate about building a consumer brand.

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