Sales and Marketing Director

1 day ago

Chennai, Tamil Nadu, India beBeeStrategic Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description

Seeking a Strategic Sales and Marketing Leader to drive overall sales and marketing strategy, ensuring alignment with company objectives. The ideal candidate will possess a proven track record in building high-performance teams and exceptional commercial acumen.

The role encompasses strategic leadership, comprehensive sales and marketing oversight, best practices and go-to-market strategies, market analysis and positioning, incentive program development, relationship management, operational and manpower planning, and team leadership and target achievement.

  • Formulate and drive the overall sales and marketing strategy, ensuring alignment with company objectives.
  • Take full responsibility for Sales, Marketing communications (including advertising and promotions), pricing strategies, market research initiatives, customer retention & support programs, and the successful launch of new project developments.
  • Introduce and implement industry best practices and innovative go-to-market strategies to enhance market penetration and competitive advantage.
  • Lead efforts in market segmentation, project positioning, and targeted marketing to maximize reach and impact.
  • Conceptualize, implement, and monitor effective schemes to incentivize Channel Partners & Sales Personnel, driving performance and loyalty.
  • Cultivate long-term relationships with customers and investors, and skillfully manage a large network of brokers to expand market reach.
  • Define comprehensive plans, policies, and strategies for greater operational effectiveness and optimal manpower deployment within the sales and marketing functions.
  • Lead sales, marketing, and CRM teams towards the successful achievement of ambitious sales and collection targets.
Required Skills and Qualifications
  • Proven track record in building high-performance sales and marketing teams.
  • Highly motivated individual with the ability to thrive in a deadline-driven environment.
  • Strong commercial acumen, demonstrating shrewdness and effectiveness in business dealings.
  • Deft in handling various stakeholders, including clients, investors, brokers, and internal teams.
  • Ability to formulate and drive overall sales and marketing strategy.
  • Proficiency in sales, marketing communications (advertising, promotions), pricing, market research, customer retention & support, and new project developments.
  • Skills in introducing best practices and go-to-market strategies.
  • Capability in market segmentation, project positioning, and targeting.
  • Adept at conceptualizing, implementing, and monitoring incentive schemes for channel partners and sales personnel.
  • Strong ability to build long-term relationships with customers and investors, and manage large broker networks.
  • Proficiency in defining plans, policies, and strategies for operational effectiveness and manpower deployment.
  • Leadership skills to guide sales, marketing, and CRM teams towards target achievement.
Why this Job is the Right Fit

This pivotal role offers a unique opportunity for a driven professional to shape the sales and marketing direction of our organization, leveraging their expertise to drive growth and success.

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