Digital Marketing Strategist

5 days ago


Thrissur, Kerala, India FPL Technologies Full time
Job Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team at FPL Technologies. As a key member of our marketing department, you will be responsible for developing and executing comprehensive performance marketing strategies that drive user acquisition, engagement, and retention.

Key Responsibilities
  • Develop and execute paid campaign strategies across Google Ads, Meta Ads, and other platforms to achieve measurable results.
  • Collaborate with content and product teams to optimize website and app store presence through SEO and ASO best practices.
  • Analyze campaign data to identify trends and provide actionable insights to improve ROI.
  • Leverage industry-specific expertise in BFSI, E-commerce, or Gaming to craft high-performing marketing campaigns.
Requirements
  • 2-3 years of experience in performance marketing with a strong track record in driving user acquisition, engagement, and retention.
  • Proficiency in attribution tools like AppsFlyer or Adjust.
  • Hands-on experience with SEO and ASO strategies and tools.
  • A strong analytical mindset with the ability to interpret data and make data-driven decisions.
Preferred Skills
  • Experience with programmatic advertising platforms.
  • Strong communication and collaboration skills for cross-functional teamwork.
Salary Estimate

Based on national averages and industry standards, the estimated salary for this position is ₹1,200,000 - ₹1,800,000 per annum, depending on qualifications and experience.



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