Digital Marketing Strategist for E-Commerce

15 hours ago


Thrissur, Kerala, India Mandasa Technologies Pvt Ltd - Shopify Experts Full time

We are seeking a highly motivated and results-driven Digital Marketing Strategist to join our team at Mandasa Technologies Pvt Ltd - Shopify Experts. In this role, you will be responsible for managing and optimizing paid advertising campaigns across Meta and Google Ads platforms.

Key Responsibilities
  • Campaign Management: Develop, implement, and optimize paid advertising campaigns on Meta and Google Ads to achieve ROI goals.
  • A/B Testing: Conduct A/B testing on ad copy, targeting, and creatives to improve performance.
  • Data Analysis & Optimization: Monitor and analyze key performance metrics (CTR, CPC, CPA, ROAS) and adjust campaigns to improve effectiveness.
  • Audience Segmentation: Utilize advanced targeting techniques, including custom audiences, lookalikes, and re-targeting. Conduct audience research to enhance targeting accuracy.
  • Budget Management: Allocate and manage budgets efficiently, ensuring daily spends align with budget plans.
  • Creative Collaboration: Work with the creative team to develop engaging ad creatives and ensure effective brand messaging.
  • Reporting & Insights: Prepare weekly and monthly reports with actionable insights and regularly present findings to stakeholders.
Requirements
  • Minimum of 2 years experience managing Meta (Facebook/Instagram) and Google Ads campaigns.
  • Strong analytical skills with experience using tools such as Google Analytics and Meta Insights.
  • Proficiency in Excel or Google Sheets for data analysis and reporting.
  • E-commerce experience is a must.
Qualifications
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field (preferred).
  • Excellent written and verbal communication skills for reporting and presenting findings.
  • Strong attention to detail and exceptional project management skills.

Salary: Up to ₹35,000 per month

We offer a distraction-free workspace, high-speed internet, and a reliable laptop with camera. This is a remote position that allows you to work from anywhere. If you are a motivated and results-driven individual looking for a new challenge, please submit your resume to us.



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