Digital Campaign Strategist
11 hours ago
J Digitals is a rapidly growing digital marketing firm based in Chennai, India. We specialize in integrated digital marketing consulting, services, and training. Our focus is on delivering high-quality services to clients while maintaining cost-effectiveness.
We continuously update and upgrade elements of the virtual marketing ecosystem to drive business success across different geographies. Our mission is to help businesses succeed in the digital landscape.
Job DescriptionThis is a full-time on-site role for a Digital Campaign Strategist at J Digitals in Chennai, India. As a key member of our team, you will be responsible for managing campaigns, coordinating communication efforts, utilizing analytical skills for optimization, and overseeing project management tasks on a day-to-day basis.
The ideal candidate will have a proven track record of successfully managing ad campaigns on multiple platforms (Facebook, Instagram, etc.) in different languages and will possess strong analytical skills to assess campaign results and implement optimizations.
Responsibilities- Setting up, managing, and optimizing multi-language advertising campaigns on various social media platforms (Facebook, Instagram, etc.)
- Developing targeting strategies for different audiences across regions
- Optimizing campaigns to achieve key performance metrics (CPC, CTR, ROAS) and continuously improving results
- Collaborating with content and creative teams to create relevant ad materials in different languages
- Conducting audience research to identify segments, interests, and behaviors for more accurate targeting
- Monitoring campaign performance, identifying optimization opportunities, and making data-driven adjustments
- Preparing campaign performance reports, analyzing insights, and developing recommendations for further improvements
- At least 3 years of experience in targeted advertising
- Proven experience managing ad campaigns on multiple platforms (Facebook, Instagram, etc.) in different languages
- Proficiency in English at B2 level or above
- Strong analytical skills to assess campaign results and implement optimizations
- Knowledge of targeting strategies, A/B testing, and audience segmentation for multilingual campaigns
- Familiarity with social media analytics tools (Facebook Ads Manager, Google Tag Manager, Google Analytics, etc.)
- Excellent communication skills and the ability to work well within a team
- Ability to effectively manage advertising budgets and optimize costs
₹ 800,000 - ₹ 1,200,000 per annum (dependent on experience)
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