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Digital Marketing Campaign Manager

1 month ago

Thrissur, Kerala, India RegisterKaro Full time

Job Title: Digital Marketing Campaign Manager

Salary: ₹600,000 - ₹800,000 per annum

We are seeking a highly skilled Digital Marketing Campaign Manager to join our team at RegisterKaro in Gurgaon. The ideal candidate will have hands-on experience with digital advertising tools and a strong understanding of performance marketing.

Key Responsibilities:

  • Campaign Management: Plan, execute, and optimize PPC campaigns across various platforms such as Google Ads, Meta Ads (Facebook/Instagram), and others.
  • Performance Analysis: Analyze campaign performance data to identify trends and insights, generating reports showcasing campaign performance and recommendations for improvement.

Required Skills & Qualifications:

  • Technical Expertise: Proficiency in Google Ads, Meta Ads Manager, and other paid advertising platforms, along with hands-on experience with tools like Google Analytics and tracking software.
  • Analytical Skills: Strong ability to analyze data and provide actionable insights, proficiency in Excel or other tools for data analysis and reporting.

Marketing Knowledge:

  • Understanding of key performance marketing metrics such as CTR, CPC, CPA, and ROI, experience with remarketing and audience segmentation strategies.
  • Ability to create compelling ad copy and recommend creative strategies, proactive problem-solving skills to address campaign challenges.

Communication:

  • Excellent verbal and written communication skills to collaborate with cross-functional teams and stakeholders, strong presentation skills to report findings and recommendations.
  • Familiarity with landing page optimization tools like Unbounce, Instapage, or similar.