Digital Growth and Performance Specialist

2 weeks ago


Hyderabad, Telangana, India Mivi Full time

Growth Marketing and CRM Strategy Lead

MIVI is seeking a seasoned professional to spearhead our growth marketing and CRM strategy, ensuring maximum ROI and scalable growth.

About the Role

We require a skilled Performance Marketing Manager to develop and implement a comprehensive growth marketing strategy, focusing on customer acquisition and retention through paid channels.

Key Responsibilities

  • Design and execute a robust growth marketing plan, incorporating process optimization and iteration.
  • Effectively manage budgets of up to 35cr per month, ensuring optimal allocation and return on investment.
  • Foster audience expansion and enhance customer lifetime value while minimizing acquisition costs.
  • Regularly analyze campaign performance, highlighting key insights, blockers, and areas for improvement.
  • Streamline ad delivery, landing page conversion, and user experience to boost activations efficiently.
  • Persistently test and refine strategies to identify the most effective multi-channel paid mix.
  • Establish and track KPIs related to sign-up, activations, cost-per-acquisition, and cost-per-activation.
  • Collaborate with cross-functional teams to optimize campaign delivery and uncover novel audience opportunities.
  • Provide guidance, mentorship, and training to the team, fostering their growth and development.
  • Oversee the financial performance of the website, prioritizing profitability and sustainable growth.

Qualifications

  • Bachelor's degree in a relevant field such as Technology, IT, Marketing, or Business.
  • At least 7-10+ years of experience in paid marketing, with a proven track record of success.
  • A customer-centric approach and strong analytical skills are essential.
  • Proven business acumen and problem-solving skills are necessary for this role.
  • Proficiency in web analytics and data visualization tools is required.
  • A clear understanding of custom metrics and dimensions/custom variables/Performance Marketing Manager advanced e-commerce is crucial.
  • Excellent communication and presentation skills are necessary for success in this position.

Estimated Salary: ₹35,00,000 - ₹50,00,000 per annum



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