Digital Growth and Performance Specialist
2 weeks ago
Growth Marketing and CRM Strategy Lead
MIVI is seeking a seasoned professional to spearhead our growth marketing and CRM strategy, ensuring maximum ROI and scalable growth.
About the Role
We require a skilled Performance Marketing Manager to develop and implement a comprehensive growth marketing strategy, focusing on customer acquisition and retention through paid channels.
Key Responsibilities
- Design and execute a robust growth marketing plan, incorporating process optimization and iteration.
- Effectively manage budgets of up to 35cr per month, ensuring optimal allocation and return on investment.
- Foster audience expansion and enhance customer lifetime value while minimizing acquisition costs.
- Regularly analyze campaign performance, highlighting key insights, blockers, and areas for improvement.
- Streamline ad delivery, landing page conversion, and user experience to boost activations efficiently.
- Persistently test and refine strategies to identify the most effective multi-channel paid mix.
- Establish and track KPIs related to sign-up, activations, cost-per-acquisition, and cost-per-activation.
- Collaborate with cross-functional teams to optimize campaign delivery and uncover novel audience opportunities.
- Provide guidance, mentorship, and training to the team, fostering their growth and development.
- Oversee the financial performance of the website, prioritizing profitability and sustainable growth.
Qualifications
- Bachelor's degree in a relevant field such as Technology, IT, Marketing, or Business.
- At least 7-10+ years of experience in paid marketing, with a proven track record of success.
- A customer-centric approach and strong analytical skills are essential.
- Proven business acumen and problem-solving skills are necessary for this role.
- Proficiency in web analytics and data visualization tools is required.
- A clear understanding of custom metrics and dimensions/custom variables/Performance Marketing Manager advanced e-commerce is crucial.
- Excellent communication and presentation skills are necessary for success in this position.
Estimated Salary: ₹35,00,000 - ₹50,00,000 per annum
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