Digital Marketing Specialist

23 hours ago


Hyderabad, Telangana, India People's Growth HR Solutions Full time

We are seeking a highly motivated and skilled Digital Marketing Executive to join our team at People's Growth HR Solutions.

Estimated Salary: ₹6,50,000 - ₹8,00,000 per annum (depending on experience).

About the Role

This is a key position within our marketing department, responsible for developing and executing digital marketing strategies to drive brand awareness, lead generation, and customer engagement.

The ideal candidate will have a strong passion for digital marketing and a proven track record of success in implementing and managing digital marketing campaigns.

Key Responsibilities
  • Develop and implement digital marketing strategies to increase brand awareness, lead generation, and customer engagement.
  • Manage all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
  • Conduct market research and analyze consumer behavior to identify new opportunities for growth.
  • Create and manage digital marketing campaigns, including budget planning, ad creation, and performance tracking.
  • Optimize website content and design to improve user experience and drive conversions.
  • Monitor and report on the performance of digital marketing efforts, using data and analytics to make data-driven decisions.
  • Collaborate with cross-functional teams, including sales, product, and design, to ensure alignment and consistency in brand messaging.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 2-3 years of experience in digital marketing, preferably in a B2B environment.
  • Strong understanding of digital marketing principles and best practices.
  • Experience with SEO, SEM, social media, email marketing, and content marketing.
  • Proficient in using digital marketing tools and platforms, such as Google Analytics, AdWords, and social media management tools.
  • Excellent analytical skills and ability to interpret data to make informed decisions.
  • Strong project management skills with the ability to manage multiple projects and meet tight deadlines.
  • Excellent communication and interpersonal skills.
  • Team player with a positive attitude and a strong work ethic.


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