Fitness Brand Strategy Expert

3 weeks ago


Bengaluru, Karnataka, India Curefit - house of cult Full time
Brand Manager Job Description

Curefit Healthcare Pvt Ltd is a leading fitness company in India, founded in 2016 by visionary entrepreneurs Mukesh Bansal and Ankit Nagori. The company offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport.

**Mission and Vision:**

Cult.fit aims to make fitness fun, easy, and accessible for everyone. By leveraging innovative subscription-led revenue models and cutting-edge technology, the company has become the go-to destination for fitness enthusiasts across the country.

Cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The product range is thoughtfully designed to deliver an ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.

**Job Summary:**

We are seeking an experienced Brand Manager to help us build the house of fitne brands under the cure.fit umbrella. The ideal candidate will work closely with multiple teams and top leadership to uncover what makes us unique and communicate it effectively.

**Key Responsibilities:**

  • Articulate brand positioning, update/revamp brand books for each of the brands under the parent company house of brands.
  • Help shape the brand's vision & proposition and communicate the same to the outside world via effective channel mix.
  • Set up process/machinery for generating and understanding consumer insights on an ongoing basis.
  • Lead a team of core brand marketing folks to ensure effective thinking and brand work.
  • Work closely with in-house creative/external agencies to develop a cool, fresh creative idea pipeline and execute it effectively across relevant channels.
  • Establish a new brand campaign playbook and set up an effective process for measuring brand performance and impact.
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
  • Agency/partner management and effective celeb management and engagement.
  • Working with the team to organize events, ongoing in-center & market activation.

**Requirements:**

To be successful in this role, you should have:

  • A strong background in marketing and branding.
  • Excellent communication and project management skills.
  • Experience in developing and implementing brand strategies.
  • Knowledge of digital marketing channels and their applications.
  • A bachelor's degree in Marketing or a related field.

**Compensation:**

The estimated salary for this position is ₹1,200,000 - ₹1,800,000 per annum, depending on your level of experience and qualifications.



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