Visual Creative Strategist

3 days ago


Bengaluru, Karnataka, India Tata Soulfull Full time

Job Title:

Visual Creative Strategist - Brand Design Expert


About the Role:

This is a pivotal role at Tata Soulfull, where you will lead the creation of captivating visual content that drives brand awareness and customer engagement. As a Visual Creative Strategist - Brand Design Expert, you will be responsible for developing innovative design solutions that align with our brand vision and marketing objectives.


Responsibilities:

  • Designing and developing creative assets such as logos, typography, color palettes, and imagery that reflect our brand's unique personality.
  • Leading cross-functional teams to create visually stunning campaigns, product packaging, and in-store promotions that drive sales and brand loyalty.
  • Collaborating with stakeholders to understand consumer needs and preferences, and using this insight to inform design decisions.
  • Developing and implementing brand guidelines to ensure consistency across all marketing channels.
  • Staying up-to-date with industry trends and emerging technologies to ensure our brand stays ahead of the curve.

Requirements:

  • 7+ years of experience in brand design, preferably in the consumer goods industry.
  • Strong portfolio showcasing expertise in visual creativity, branding, and design strategy.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Degree in Graphic Design or related field.
  • Familiarity with design software such as Adobe Creative Cloud.

Estimated Salary:

$90,000 - $110,000 per year, depending on location and experience.



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