Senior Brand Strategy Director
24 hours ago
At Livspace, we are on a mission to revolutionize the home interiors and renovation industry in Asia. As a leading omnichannel platform, we bring together designers, brands, manufacturers, and contractors to provide a seamless and trusted experience for homeowners.
Livspace has made significant strides since its launch in 2015, with over 125,000 rooms delivered and 7.5 million SKUs sold through our platform. We have a strong presence in Singapore, Malaysia, Saudi Arabia, and 30 metro and non-metro areas in India, including Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, and Vijayawada.
We are seeking an experienced Senior Brand Strategy Director to lead our brand strategy efforts and drive growth across all touchpoints. The ideal candidate will have a deep understanding of market trends, consumer insights, and brand positioning.
The Senior Brand Strategy Director will be responsible for:
- Analyzing market trends and consumer insights to identify growth opportunities for the brand and products
- Developing and executing brand strategies aligned with business goals
- Oversight of brand positioning and messaging across channels
- Collaboration with cross-functional teams to ensure cohesive branding across all touchpoints
- Monitoring brand performance through key metrics and adapting strategies as needed
To succeed in this role, you will need:
- A Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
- Experience in managing end-to-end brand campaigns and working with agencies
- Strong analytical skills and experience with market research and data analysis
- Proven ability to develop and implement brand strategies
- Strong negotiation and relationship management skills
The estimated salary for this position is ₹20-35 lakhs per annum, depending on location and experience. Benefits include a comprehensive health insurance plan, flexible work arrangements, and opportunities for professional growth and development.
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