Marketing and Business Development Associate

5 days ago


Pune, Maharashtra, India Progreva Full time
Job Title: Marketing and Business Development Associate

We are seeking an ambitious and results-driven individual to join our marketing & business development team as a Marketing and Business Development Associate.

About Progreva:

At Progreva, we prioritize building a collaborative work culture that fosters empathy, well-being, and camaraderie among employees and clients. Our goal is to create an environment where employees feel supported, empowered, and confident in their abilities.

Key Responsibilities:

  • Sales Support:
    • Identify, generate, and qualify leads across various digital platforms.
    • Collaborate with the sales team to develop and execute strategies that drive revenue growth.
    • Assist in creating sales materials, including proposals, presentations, and email templates for outreach.
    • Support the sales team in managing leads through the sales pipeline, generating new business leads through B2B cold calling, and ensuring smooth handovers to the account management team.
  • Digital Marketing Support:
    • Contribute to the development and execution of the company's digital marketing strategy to enhance online presence.
    • Create and edit content for email marketing campaigns, social media platforms, and website updates.
    • Suggest, test, and implement email marketing tools to improve targeting and engagement with potential clients.
    • Collaborate with the marketing team to develop campaigns that increase brand awareness, drive engagement, and generate leads.
    • Assist in maintaining and updating digital channels to ensure consistent brand messaging.
  • Research and Development:
    • Research new digital marketing and sales tools to improve efficiency and effectiveness across processes.
    • Assist in integrating new tools and technologies to streamline marketing campaigns, sales processes, and business operations.

Requirements:

  • Pursuing or have recently completed a degree in Marketing, Communications, Business Administration, or a related field.
  • Strong interest in digital marketing, content creation, and B2B sales.

Learning Opportunities:

Gain hands-on experience in digital marketing and sales, with exposure to real-world business operations. Develop practical skills in content creation, email marketing, social media management, lead generation, and sales pipeline management. Collaborate with a dynamic team and receive mentorship from experienced professionals in marketing and sales.

The estimated salary for this position is approximately $55,000 annually, dependent on location and experience.



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