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1 day ago
We are seeking a seasoned AdTech professional to drive revenue growth through innovative technology-first strategies.
About the Role:This is an exciting opportunity for a visionary leader to shape the AdTech roadmap of our organization, leveraging expertise in programmatic monetization and yield management.
Key Responsibilities:- Programmatic Strategy & Optimization
- Design and execute data-driven strategies to maximize yield across programmatic channels.
- Monitor key performance metrics, including eCPM, fill rates, ad load, and ad vital metrics, to inform continuous improvement.
- Analyze inventory performance and recommend structural changes to optimize revenue potential.
- AdTech Integration & Infrastructure
- Lead the integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions to enhance our ad infrastructure.
- Drive adoption of advanced AdTech solutions, ensuring seamless technical setup, QA, and troubleshooting.
- Innovation & Experimentation
- Stay ahead of industry trends and developments, continually identifying opportunities for innovation and growth.
- Run controlled experiments and scale successful initiatives to drive business impact.
- 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
- Strong understanding of the programmatic ecosystem and its intricacies.
- Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
- Deep knowledge of AMP, mWeb, and app monetization dynamics.
- Strong technical and troubleshooting skills across integrations and platforms.
- Ability to work collaboratively with cross-functional teams, including product, engineering, and editorial.
- Proactive problem-solver with a track record of driving results in fast-paced, high-growth environments.
- Opportunity to make a meaningful impact on our AdTech strategy and drive business growth.
- Chance to work on large-scale ad infrastructure powering millions of daily impressions.
- Collaborative and dynamic work environment with a talented team of professionals.
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