Digital Commerce Growth Leader

2 days ago

Mount Abu, Rajasthan, India beBeeMarketing Full time ₹ 40,00,000
Job Title

We are seeking a seasoned professional to drive the growth of our direct-to-consumer (D2C) business via our website and social commerce channels.

  • Own P&L for D2C and social commerce channels, ensuring profitable and sustainable growth.
  • Proactively drive business by exploring new commerce models, innovative campaigns to maximize revenue.
  • Optimize marketing spends while improving return on investment.
Key Responsibilities
  • Lead website strategy, ensuring world-class UX/UI, fast checkout, and personalized journeys for customers.
  • Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms.
  • Design content-led commerce campaigns that leverage brand storytelling to drive sales.
Collaboration
  • Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs.
  • Partner with the SEO agency to improve organic visibility, search rankings, and content performance.
Analytics
  • Set up dashboards and reports to track KPIs like traffic, GMV, CAC, CLV, ROAS, and social commerce contribution.
  • Present insights and recommendations to leadership for strategic decision-making.

Key Deliverables:

  • Achieve D2C revenue targets and deliver profitable unit economics.
  • Grow social commerce revenue contribution to overall digital P&L.
  • Drive double-digit YoY growth in D2C transactions and customer acquisition.
  • Build a best-in-class website experience optimized for conversions.
  • Launch data-backed personalization strategies to increase retention and repeat purchases.

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