
Financial Product Growth Manager
21 hours ago
We are seeking an experienced Financial Product Growth Manager to drive the growth and performance of our financial products. This role offers end-to-end responsibility for assigned product business numbers, working collaboratively with cross-functional teams to scale user acquisition, engagement, and revenue.
This is a unique opportunity to join our team as a Financial Product Growth Manager and contribute to the development and execution of strategies that optimize top-of-funnel metrics, conversion rates, and customer lifetime value.
Key Responsibilities:- End-to-End Business Ownership:
- Own and drive the growth of key business metrics for assigned financial products, including user acquisition, engagement, retention, and revenue.
- Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.
- Collaborate with cross-functional teams such as data science, product, brand, marketing, and online and offline acquisition teams.
- Drive initiatives to impact all stages of the marketing funnel - awareness, consideration, conversion, engagement, and advocacy.
- Own the growth strategy for new financial product launches, ensuring alignment across teams and timely execution.
- Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.
- Lead business planning for growth, including monthly targets, annual operating plan, and continuous performance tracking.
- Ensure targets for customer acquisition, retention, and business revenue are met or exceeded.
- Drive key business metrics, including customer acquisition cost (CAC), revenue growth, and customer engagement metrics.
- Utilize data-driven insights to monitor performance and adjust strategies accordingly.
- Design and implement growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement.
- Optimize growth initiatives to ensure customer satisfaction and retention, with a focus on long-term customer value.
- Build and maintain strong relationships with external financial partners to scale acquisition and business programs.
- Work closely with internal stakeholders (finance, product, marketing, etc.) to ensure cross-functional alignment and successful execution of growth initiatives.
- Conduct A/B testing and other experimentation techniques to optimize business and marketing strategies.
- Analyze customer behavior data to inform and continuously refine growth initiatives.
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