Digital Healthcare Marketing Lead
3 weeks ago
We are looking for a highly motivated individual to spearhead our healthcare marketing efforts and drive our mission to bring affordable diagnostics to Indians.
This role involves developing and executing strategies for our digital campaigns, conducting keyword research, managing bids, and analyzing performance metrics.
Key responsibilities include:
- Designing, creating, and managing PPC campaigns across various platforms like Google, Facebook, Instagram, Amazon, and Flipkart.
- Conducting keyword research and management to optimize bids and improve ad relevance.
- Optimizing bidding at the keyword, placement, device, geographic, demographic, and other levels.
- Performing daily account management of PPC campaigns, ensuring they stay within budget and maintaining Quality Score, impression share, and other important metrics.
- Creating engaging and concise ad copy to boost click-through-rates and landing page optimization to increase conversion rates.
- Monitoring, evaluating, and presenting campaign performance by generating weekly and monthly reports to analyze trends, goals, opportunities, and key performance indicators.
To succeed in this role, you should have:
- Bachelor's degree or equivalent experience.
- Strong communication and interpersonal skills.
- A passion for working in a startup environment with more ownership, hustle, and impact.
- Focused and goal-oriented mindset.
- Enthusiasm for solving Indian healthcare ecosystem challenges.
- Bonus: Previous experience in D2C brands or advertising agencies is a plus.
This role is based in Mumbai, and we offer a competitive salary range of 5,00,000-7,00,000 per year.
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