Marketing Campaign Manager

2 days ago

Kolkata, West Bengal, India beBeeMarketer Full time ₹ 12,00,000 - ₹ 15,00,000
About the Opportunity

We are seeking a seasoned marketing professional to lead our campaign efforts, manage social media presence, and craft compelling content that resonates with our audience.

This senior role requires you to shape the brand voice, drive engagement, and deliver measurable business results through high-impact campaigns.

Key Responsibilities: Content & Communication Strategy
  • Develop and oversee overall content requirements across channels – push notifications, emailers, banners, landing pages, SMS, RCS, WhatsApp, social media, video scripts, and broadcasts.
  • Lead the content team in writing, editing, and proofreading to ensure timely delivery and high-quality communication.
  • Drive continuous improvement in CTRs, engagement, and conversions through data-backed communication strategies.
  • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
Stakeholder & Alliance Management
  • Act as the primary liaison with internal stakeholders (alliances, partnerships, and restaurant onboarding teams) to ensure timely execution of promotions.
  • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
  • Ensure all paid promotions and restaurant deliverables (visibility, offers, creative collaterals, content amplification) are executed without delays.
  • Align content and promotional strategies with alliance commitments and partner expectations.
Social Media & Community Building
  • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
  • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
  • Implement innovative campaigns to enhance brand visibility and recall.
Leadership & Team Development
  • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
  • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
  • Foster a data-driven and creative-first culture within the team.

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