Digital Marketing Campaign Manager

2 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000
Job Title:
PPC Specialist

We are seeking a highly skilled and experienced PPC Specialist to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and managing pay-per-click advertising campaigns across various platforms.

Key Responsibilities:
1. Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other emerging channels.
2. Conduct in-depth keyword research and implement effective campaign strategies aligned with business goals.
3. Manage client postings on Meta (Facebook/Instagram) ensuring alignment with campaign strategies and brand voice.
4. Set up and manage Search, Display, Shopping, Video, and Remarketing campaigns.
5. Monitor campaign performance daily and adjust bids, budgets, and targeting strategies as needed.
6. Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS.
7. Set up, test, and troubleshoot conversion tracking using tools like Google Tag Manager and Google Analytics.
8. Analyze performance data to generate actionable insights and create detailed performance reports for stakeholders.
9. Collaborate with design, content, and web teams to ensure messaging alignment between ads and landing pages.
10. Develop and present campaign strategies, results, and recommendations directly to clients ensuring clear communication and transparency.
11. Act as the main point of contact for clients regarding PPC-related queries, performance updates, and campaign roadmaps.
12. Stay updated with industry trends, platform updates, and competitor activities to identify growth opportunities.
13. Manage and mentor junior PPC specialists providing training, feedback, and best practices.
14. Lead client performance review meetings providing clear insights, future plans, and demonstrating ROI.

Requirements:
* Experience in PPC campaign management, preferably with a focus on Google Ads and Meta Ads.
* Strong understanding of digital marketing principles and concepts.
* Excellent analytical, problem-solving, and communication skills.
* Ability to work collaboratively as part of a team and independently manage projects.

Benefits:
* Opportunity to work with a dynamic and growing company.
* Competitive salary and benefits package.
* Professional development opportunities including training and certification programs.
* Collaborative and supportive work environment.

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