Digital Marketing Manager

2 days ago

Kolkata, West Bengal, India Renyc Cakes & Puff Full time ₹ 1,00,000 - ₹ 1,50,000 per year

Position Overview

We are looking for a creative and results-driven Digital Marketing Manager to develop, implement, and manage online marketing campaigns that promote our company's brand, products, and services. The ideal candidate will have strong expertise in digital channels, analytics, and team leadership to drive brand awareness, customer engagement, and lead generation.

Key Responsibilities

  • Develop and execute digital marketing strategies aligned with business goals.
  • Manage and optimize campaigns across multiple channels (SEO, SEM, social media, email, content, display ads, affiliate marketing, etc.).
  • Plan, monitor, and report on the performance of digital campaigns using web analytics tools.
  • Manage the company's online presence, including website, social media platforms, and paid media.
  • Drive traffic, engagement, and lead generation through innovative digital initiatives.
  • Collaborate with sales, product, and creative teams to ensure consistency in brand messaging.
  • Stay updated with the latest digital marketing trends, technologies, and best practices.
  • Oversee budget allocation and ROI tracking for all digital campaigns.
  • Lead and mentor a digital marketing team (if applicable).

Job Type: Full-time

Pay: ₹10, ₹15,000.00 per month

Work Location: In person

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