Digital Marketing Manager

22 hours ago

Kolkata, West Bengal, India 2coms Full time

Job Title: Digital Marketing Head

Location: Kolkata

Department: Marketing & Communications

Industry: Real Estate (Premium Residential & Luxury Housing)

Reports To: Head – Marketing / Director – Sales & Marketing

Role Overview
The Digital Marketing Head will be responsible for devising and implementing Orbit Group's digital marketing strategies to elevate brand visibility, generate high-quality leads, and facilitate sales conversion. This role requires a profound understanding of real estate marketing, performance analytics, and adept team/vendor management to establish Orbit Group as a premier real estate brand in Kolkata.
Key Responsibilities
Campaign Planning & Execution: Design and execute integrated digital campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, WhatsApp, and real estate portals.
Performance Analysis & Reporting: Monitor and analyze KPIs including lead generation, CPL, CTR, engagement rates, and ROI. Provide actionable insights and monthly performance dashboards to the leadership.
SEO & Content Strategy: Oversee SEO for Orbit's website and project microsites. Drive content campaigns (blogs, creatives, videos, newsletters) to enhance organic reach and customer engagement.
Marketing Automation & CRM Integration: Ensure seamless integration of campaigns with CRM platforms. Implement marketing automation to nurture leads and optimize the customer journey.
Customer Engagement & Branding: Monitor customer engagement metrics across email, WhatsApp, SMS, DMD, and RCS campaigns. Strengthen Orbit Group's digital brand presence through consistent messaging and storytelling.
Team Collaboration & Vendor Management: Lead and mentor the digital marketing team. Coordinate with creative agencies, digital partners, and technology vendors to ensure timely delivery and innovation.
Skills & Competencies
Profound knowledge of digital marketing tools (Google Ads, Meta Ads, Analytics, SEO tools, CRM systems).
In-depth understanding of the real estate customer journey and digital lead funnel.
Proven ability to drive ROI-driven campaigns in a competitive market.
Excellent analytical, communication, and team leadership skills.
Ability to manage multiple stakeholders and external vendors effectively.

Requirements

Requirements:
Educational & Experience Requirements
MBA/PGDM in Marketing (Digital Marketing specialization preferred).
5–7 years of experience in digital marketing within the real estate industry.
Demonstrated success in driving high-quality lead generation campaigns for premium/luxury real estate projects

  • Digital Marketing Manager

    4 days ago

    Kolkata, West Bengal, India Savvy Search Full time

    JOB DESCRIPTION Bachelor s degree in Marketing Digital Marketing or related field Proven experience in digital marketing preferably in the Automobile industry Short-term advertising techniques through digital platforms This role requires enhancing brand awareness driving traffic to the company s website and generating sales leads In-depth knowledge...

  • Digital Marketing Manager

    4 weeks ago

    Kolkata, West Bengal, India Prdgy® Full time

    Job Title: Digital Marketing ManagerLocation: Kolkata, West Bengal (Work from Office)Company: PRDGY – Black-Only Streetwear BrandAbout PRDGY:PRDGY is a bold and unapologetic black-only streetwear brand founded in 2022, inspired by urban realism, meme culture, dark humor, and Indian societal satire. We operate on a made-to-order model with weekly design...

  • Digital Marketing Manager

    4 weeks ago

    Kolkata, West Bengal, India Prdgy® Full time

    Job Title: Digital Marketing ManagerLocation: Kolkata, West Bengal (Work from Office)Company: PRDGY – Black-Only Streetwear BrandAbout PRDGY:PRDGY is a bold and unapologetic black-only streetwear brand founded in 2022, inspired by urban realism, meme culture, dark humor, and Indian societal satire. We operate on a made-to-order model with weekly design...

  • Digital Marketing Manager Intern

    1 day ago

    Kolkata, West Bengal, India Univesto Financial Services LLP Full time

    Job DescriptionInternship Opportunity: Digital Marketing ManagerWe are looking for a highly motivated and creative Digital Marketing Manager Intern to join our team. This role is ideal for someone who is passionate about digital marketing, eager to learn, and ready to contribute to impactful campaigns.Responsibilities:Assist in planning and executing digital...

  • CRM Manager

    3 weeks ago

    Kolkata, West Bengal, India NEXA - Digital Marketing Full time

    NEXA is looking for a CRM professional with a proven ability to anticipate client needs, identify growth opportunities and deliver best‑in‑class HubSpot implementations on schedule. In this role, you will spearhead end‑to‑end onboardings, collaborate with Website, Solutions Architecture, and Digital Marketing teams, and proactively recommend...

  • Only 24h Left Telecalling Internship In Kolkata At

    4 weeks ago

    Kolkata, West Bengal, India Globe Digital Marketing Full time

    About the internshipSelected intern s day-to-day responsibilities include 1 Making inbound and outbound calls 2 Generating leads from the database 3 Meeting sales targets by persuading customers closing deals and achieving assigned goals 4 Handling objections by addressing concerns and convincing prospects about product benefitsSkill s ...

  • Digital Marketing Manager

    1 day ago

    Kolkata, West Bengal, India SVF Entertainment Full time

    Job Title: Digital Marketing ManagerJob Type: On-siteLocation: KolkataRole:We are seeking a highly skilled and detail-oriented Digital Marketer to manage and optimize paid campaigns across platforms such as Meta, YouTube, BookMyShow, Google, and more. The ideal candidate will be responsible for media planning, execution, cost optimization, CMS management,...

  • Senior Manager

    1 day ago

    Kolkata, West Bengal, India Digital Wolf Full time

    Company Description:- At Digital Wolf, we are a team of innovative, passionate digital marketers dedicated to helping businesses thrive in the online landscape.- Our mission is to empower companies to reach new heights through tailored digital marketing strategies and cutting-edge technology.- With a customer-centric approach, we ensure that each strategy is...

  • Senior Digital Marketing Operations Manager

    22 hours ago

    Kolkata, West Bengal, India beBeeDigital Full time ₹ 19,92,483 - ₹ 24,32,617

    Job OpportunityWe are seeking a dynamic and results-driven senior digital program manager to lead our marketing operations team. As the lead for digital traffic control, this individual will oversee the program management for the planning, execution, and delivery of programs across website operations, email marketing, and SEO initiatives.Main...

  • Digital Marketing Manager

    1 day ago

    Kolkata, West Bengal, India SVF Entertainment Full time

    Job Title: Digital Marketing Manager Job Type: On-site Location: Kolkata Role: We are seeking a highly skilled and detail-oriented Digital Marketer to manage and optimize paid campaigns across platforms such as Meta, YouTube, BookMyShow, Google, and more. The ideal candidate will be responsible for media planning, execution, cost optimization, CMS...