Digital Marketing Manager

4 weeks ago

Kolkata, West Bengal, India Prdgy® Full time
Job Title: Digital Marketing Manager

Location: Kolkata, West Bengal (Work from Office)

Company: PRDGY – Black-Only Streetwear Brand

About PRDGY:

PRDGY is a bold and unapologetic black-only streetwear brand founded in 2022, inspired by urban realism, meme culture, dark humor, and Indian societal satire. We operate on a made-to-order model with weekly design drops, aiming to disrupt the streetwear market with designs that spark conversations.

Position Overview:

We are looking for a results-oriented Digital Marketing Manager with expertise in omni-channel marketing to lead our paid and retention campaigns. This role demands a strategic thinker who can manage high-budget performance ads, drive customer retention through WhatsApp, Email, and other channels, and collaborate with freelancers and influencers to produce impactful content. This is a work-from-office role in Kolkata.

Key Responsibilities:

Paid Marketing & Performance Ads

- Plan, execute, and optimize Facebook Ads and Google Ads campaigns.
- Strategically manage a minimum annual ad spend of ₹1 crore, ensuring maximum ROI.
- Conduct A/B testing on creatives, audiences, and landing pages to improve performance.
- Analyze campaign data, prepare reports, and provide actionable insights.

Retention & CRM Marketing

- Build and execute WhatsApp marketing and Email marketing strategies to boost repeat purchases.
- Develop automated customer journeys for re-engagement and retention.
- Monitor open rates, click-through rates, and conversions to refine campaigns.

Omni-Channel Marketing & Content Collaboration

- Design and manage integrated marketing strategies across paid ads, social media, influencer marketing, and CRM channels.
- Collaborate with freelancers, designers, and influencers to create content assets for campaigns.
- Ensure content is brand-aligned and optimized for each platform.

Strategic Planning & Brand Growth

- Identify new marketing opportunities and platforms to expand brand reach.
- Stay updated on the latest digital trends, tools, and algorithms.
- Ensure brand voice consistency across all marketing touchpoints.

Requirements:

- 3–5 years of proven experience managing paid ads and omni-channel marketing.
- Track record of handling minimum ₹1 crore ad spend annually.
- Strong knowledge of Facebook Ads Manager, Google Ads, Google Analytics, Email Marketing tools (e.g., Klaviyo/Mailchimp), and WhatsApp Business API.
- Experience with influencer collaborations and freelance content production.
- Data-driven mindset with strong analytical and problem-solving skills.
- Creative thinker with excellent communication abilities.
- Must be based in or willing to relocate to Kolkata (Work from Office).

Perks & Benefits:

- Join a fast-growing streetwear brand redefining urban fashion.
- Creative freedom to experiment with bold campaigns.
- Competitive salary + performance incentives.
- A dynamic, youthful work environment with growth opportunities.

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